As a blogging software and a content management system, WordPress offers the most easy-to-use interface for non-tech types and has the flexibility of hundreds of plugin developers contributing new functionalities and capabilities on an constant basis. It's simply the best choice for sites not requiring extremely customized technology.

It's not enough to have a stunning website. Your target audience needs to know you're out there, ready to rock their socks off. How will they find you?

It's easy to miss the forest for the trees. If you focus on the minutiae first, your efforts can miss the mark significantly. Each and every marketing tactic should work toward accomplishing your primary purpose, and success should be measurable.

SEO is an unregulated field. That means 99.9% of all SEO specialists have not received any institutional training... because it doesn't exist. Each person has experimented and learned their own methodology from a collection of resources. You want a specialist who refuses to cross the line and jeopardize your business due to black hat SEO practices. You need a strategy that takes into consideration that rankings and visibility alone cannot generate sales. You need a specialist with a holistic approach with optimal conversions and customer retention as the ultimate goals.