Mark Cuban may very well find himself in serious need of some reputation management very shortly. Fox News’ Bill O’Reilly discussed the soon to be distributed Loose Change, a film about the supposed 9/11 government conspiracy. Mark Cuban, billionaire owner of the Dallas Mavericks, is going to distribute it and Charlie Sheen has said he [...]
March 26, 2007 By 3 Comments
ORM Tip #1: Give Your Customers a Voice
Rule #1 is simple. Your clients and customers are going to say what they are going to say. The question is, will it be in a controlled environment or will it be total chaos? You choose. There are three recommendations to choose from, and I personally recommend a blend of all 3: 1) Create a [...]
March 26, 2007 By Leave a Comment
Avoid Road Rage: Podcast Your Commute
Having worked from my home office these past two years, I panicked for a solid three minutes when I realized that tomorrow I join the nation’s least favorite pastime: commuting. If there were a way to have the pleasure of the team’s company without the commute, trust me, I’d be all over it.
March 19, 2007 By Leave a Comment
The Thin Line Between PR and Search
As Lee Odden mentioned the other day, there is a thin line between public relations and search engine optimization. Some people may try to wax eloquent on the diverse and multiple ways in which SEO and PR can benefit each other or work hand in hand. To make such claims is to muddy the waters [...]
March 17, 2007 By Leave a Comment
Does Your Copywriter Know Your Business?
I know from experience that one of the most difficult service negotiations in Internet marketing involves copywriting. As the business owner, marketing manager, or company representative, you have insider’s viewpoint of your industry, your products and services, and your company. You know all the jargon – the industry slang. You know exactly what that doohickey [...]
March 16, 2007 By Leave a Comment
Digg Borrows Nine Year Old Concept
If you search Google for “reputation management” in quotes (in order to only receive results with the exact phrase), you will probably see Jack Nielson’s article from February 8, 1998 at the #1 spot. In the article, Jack briefly discusses the difference between branding and reputation management. Keep in mind that Jack’s article is 9 [...]
March 13, 2007 By Leave a Comment
Digg and Reddit Can Boost Your Reputation
Visit just about any of the hundreds of SEO blogs out there and you’ll find plenty of opinions and stats about Digg and Reddit. These two user generated content sites have a huge influence over the tech savvy populace. The rest of us don’t have time to read CNN or MSNBC, much less Digg and [...]
