Should Shock Jock Don Imus Worry About Reputation Management?

For those of you who have managed to not hear about Don Imus’s comments on the Rutgers’ women’s basketball team, here’s a very brief recap. The famous radio shock jock referred to the women’s college team as “nappy headed hoes.” He said that the Tennessee women’s players were cute, but the Rutgers’ team was tattooed [...]

5 Primary Uses of a Company Blog

Most companies throw up a website to validate their existence. It’s the virtual equivalent of renting office space to show your clients that you’re serious and committed to the business. While it’s great to have a website (especially if you own “yourcompanyname.com”), real Web presence doesn’t begin until you have implemented some semblance of a [...]

Top 4 Ways to Choose an SEO Company

Search Engine Optimization, otherwise known as SEO, is still a largely unfamiliar term among business owners and executives. Internet marketing is still a mystery many companies fear to approach. It seems so different and unpredictable until you’ve spent a little time adjusting to the space. But once you’re drenched in Internet lingo and applications, you [...]

Is Ask.com the Pimped Out Search Engine?

The answer is yes, if you believe their latest television commercial. In it, a old, very unhip guy with a German accent In reality, it’s a desperate attempt from a failed enterprise. Non-SEO types may appreciate Ask for its “appreciation of concepts.” Me, I happen to appreciate a search engine that understands the words I’m [...]