Yes, it is true. I am afflicted with a bizarre and rare burrito obsession. My condition is so bad, in fact, that I demand a minimum one burrito per day in my daily diet. Of course, I also just recently quit smoking and drinking sodas, which means I’m one cranky SEO right now. I don’t [...]
June 26, 2007 By
Pay Per Click
Effective search marketing (PPC) begins with clear goals. We first help our clients establish goals, and when necessary, to assign values to those goals (when the goal is not a direct sale). Then we analyze existing content for suitable landing pages. Often, custom landing pages are required for optimal results. A/B testing is employed to [...]
June 24, 2007 By Leave a Comment
Keyword Research Fundamentals
Mark’s latest article on Search Engine Watch covers some fundamental questions each person should ask themselves prior to keyword research. Their top level questions, but ones you should have the answer to before you begin. Strategy 85% of SEO. Implementation does take time and energy on some level, but it’s what you do and how you [...]
June 22, 2007 By Leave a Comment
Industry Reputation and How It Affects Your Business
I have Google Alerts to thank for this topic. This is proof that sometimes we lose sight of the forest for the trees. With all of our discussion and study on corporate reputation management, it is easy to overlook the importance of your industry’s reputation. Truly, all the individual ORM in the world won’t make [...]
June 20, 2007 By 2 Comments
In Search of a Better WordPress Theme
I’ve spent my fair share of time scouring the Web in search of the perfect WP theme. The truth is, I’m no designer, and I’d rather use a theme I can make minor adjustments to for just the right look. As the number of blogs I’m involved with continue to expand out of control (currently [...]
June 17, 2007 By 1 Comment
Free Speech Defeated Down Under
In Australia, a restaurant critic produced a “scathing review” of Coco Roco, a fine dining establishment on the harbor. The owners of the restaurant sued for defamatory remarks. A jury found the critic innocent, so the restaurant owners appealed the decision. The High Court of judges ruled in favor of the Coco Roco recently, stating [...]
June 16, 2007 By Leave a Comment
6 Step Crisis Management as Mirrored by Johnson & Johnson
TheAge.com posted an article by Leon Gettler about six steps to crisis management. He started by discussing Johnson & Johnson and the poisoned Tylenol fiasco. Gettler continued with a series of pr nightmares, beginning with the dreaded and infamous Exxon Valdez disaster. It is a shame that more CEOs and Directors of Public Relations won’t [...]
