Demystifying SEO

There are two major camps of SEOs: transparent and mysterious. Sometimes the mysterious experts claim to be transparent, but careful consideration will show their true colors. One of our goals at Purpose Interactive is to explain SEO well enough that you can either DO IT YOURSELF or know exactly what your agency/employee should be doing. SEO is [...]

TrueScoop Positions Itself for Reputation Research

Though this search engine will likely be most popular for criminal background checks and obessive lovers, TrueScoop.com has positioned itself to take on the competition in the realm of Reputation Search. Most of my advice and research involves corporate reputation management rather than personal, so my comments here will be brief. The few occasions this [...]

Relatively New Reputation Monitoring Tools

As we continue on a breakneck pace of new web 2.0 enterprises worldwide, expect to see some new options in the reputation monitoring space. A couple search engines worth noting are relatively new: Serph.com Serph specifically searches social media outlets online, including blogs, networking sites, forums, etc., to find the most recent buzz on any [...]