I realized after the last two posts that we have not orchestrated a first steps list in order to spare you from having to do and redo all the time. So let’s start with the basics, and establish a flow chart that shows each step in the beginning of optimizing a website. Know Your Subject [...]
September 27, 2007 By Leave a Comment
How Do I Get My Site Indexed on Google?
Okay, this applies to every search engine, but since Google drives at least 70% of search traffic to most websites, why beat around the bush? Yahoo’s decent. MSN Live Search and ASK are a joke. You aren’t going to make a living off them. So let’s deal with Google. There are three primary ways to [...]
September 16, 2007 By 3 Comments
ORM Tip #2: The Company Blog
Let me start by describing the majority of businesses I meet with. First, there’s the small business. The average small business I encounter has a cheesy website they threw together five to ten years ago simply because they wanted to be “cutting edge.” Their ugly sites are usually difficult to read and navigate, and you [...]
September 15, 2007 By Leave a Comment
Cover Most Search Marketing News with Two RSS Feeds
If SEM is your profession, you’ll likely have 30-50 SEO blogs in your feed reader. But if you’re looking for a search marketing professional or attempting to do some of the work on your own, you can cover most of what’s new with two RSS feeds.
September 2, 2007 By Leave a Comment
Search Engine Submissions are Laughable
By now, you HOPEFULLY know full well that any company claiming to offer search engine submissions as part or all of their SEO service is a fraud. In essence, these are like the religious cults, who break off from tradition and create stories of alien encounters and everyone ends up sipping the Kool-Aid and “poof!” – [...]
