What is SEO Exactly, and Why Do I Need It?

This is the fundamental question each business owner / marketing manager should ask themselves, and the sooner the better. Let’s start from the beginning and work our way forward. What is SEO? SEO is an acronym for Search Engine Optimization. It’s an online marketing approach aimed at drawing targeted visitors to your website.

2008: The Year of Paid SEO Memberships

Rand Fishkin and SEOMoz started something a few years back that is now influencing the rest of the SEO world. Rand took a simple blog and turned it into a major resource of SEO/SEM information. He offered readers the incentive to comment often in order to earn authoritative status. After reaching a certain point of popularity, [...]

How To Get Credit for Corporate Blogging After You've Left the Company

It’s smart business practice to keep all blog posts on your corporate website even after the employee who wrote them is gone. Whether they quit or get fired, the quality of their written work should stand alone. Some business owners want to erase all visual evidence of a person’s existence once they’ve parted ways with [...]

Connecting Great Intentions to Great Influence