That’s the question I’ve been asking myself for the past 72 hours (with minor rest breaks). Online Reputation Management is an industry I bought into a year ago, predicting it would grow to heights that would rival or at least compliment SEO in the realm of public awareness. Certain experts in internet marketing and PR [...]
February 26, 2008 By Leave a Comment
When it Comes to SEO, Something is Better than Nothing
Some interactive marketing agencies affect an elitist attitude when taking on new clients. They turn away anyone without proof a six-figure budget. Some companies have trouble allocating funds to a marketing strategy they’ve never tried before. That’s why it’s important to find an agency who will review your website, listen to your budget constraints, and [...]
February 24, 2008 By Leave a Comment
Online Reputation Management Nears the Tipping Point
As I mentioned recently on ReputationAdvisor.com, the online reputation management industry is on the verge of its tipping point (for an explanation of “tipping point”, see Macolm Gladwell’s bookof the same name). Let’s take a quick look at the buildup:
February 15, 2008 By Leave a Comment
5 Signs You’re Dealing with a Stone Age SEO
You can’t just take someone’s word for it that they’re operating with current SEO principles, tools, and skills. SEO forums have been around for years (just ask Rand), and hundreds of people are reading REALLY OLD posts about SEO and building a company based on the principles discussed.
February 11, 2008 By Leave a Comment
Handle Public Product Complaints with Care
Last week I was approached by a friend of the company. He’s referred several clients to us and has now found himself in the middle of a reputation crisis. His company manufactures and sells garden tubs. A disgruntled ex-employee has apparently posted a complaint on a popular consumer complaint forum. That one complaint post ranks [...]
