E: info@purposeweb.com | T: 1.817.703.4047
That’s a great question, and one we covered early on in this article. But just in case you need to clarify with one of your coworkers or superiors, here are all the known possible definitions of ORM which might be mistaken for the amazing service we provide and discuss here.
1. Online Reputation Management
An emerging field combining public relations with search engine optimization monitoring online conversation to enhance brand reputation in search results.
[poll id="3"]
If you have ever used a freelancer network like elance, freelancers, or any other, I want to hear from you. Especially if you’ve used it for reputation monitoring or management. Share your experiences here, so that everyone looking will have some insight on which networks are best suited for this type of exchange. Read on for a list of questions we’d like you’re input on, to help others seeking freelance reputation management assistance or opportunities.
Many gas stations, hotels, grocery stores, and other businesses in Texas raised their prices immediately due to Hurricane Ike. As travelers and refugees fled the storm and sought food and shelter, these companies took advantage of the catastrophe to generate extra profit.
Enter the reputation crisis. Hundreds to thousands of complaints are flowing in to government regulatory services who have pledged to investigate every single claim of price gouging, now known as the Ike Spike. Corporate America beware: a disgruntled, ignored customer is a vengeful customer. Customers know that the only real power they hold is word of mouth.
Hurricane Ike is in full swing. Galveston has likely been devasted. Houston faces the worst hurricane in a generation. Millions of Texans are already without power as Ike heads north. The only reason Ike won’t compare to Katrina is the lack of poorly planned levies.
Along with tropical storms, power outages, flooding, and damaged property comes the inevitable post-storm consumer backlash. City governments, FEMA, eletric delivery companies, insurance companies, police departments, emergency rescue organizations, aid/relief organizations, construction companies, grocers, and local businesses all face dozens of choices before, during, and after a storm whose outcomes have the potential to cause a spreading reputation crisis.
I’m at DFW airport last week, looking for my mother-in-law, and the phone rings. This gentleman has read Reputation Advisor and is hoping to get some help or advice with his scenario.
I can’t spell it out or it could disclose his identity. Needless to say, he and a sizable group of people had been wronged by an online company. That company has a software package that is supposed to perform a specific and highly advanced function. This company has apparently lied and restructured itself to the point of avoiding lawsuit or federal inquiry. And now, as it seeks to go public, those who were wronged want to expose this company.
