CrunchGear.com reported on Belkin’s response to last weekend’s “shilling fiasco”. You can read Belkin’s full response to the public here, but we’re just going to take a quick look at the steps Belkin’s president, Mark Reynoso, claims the company is taking. But first, a fair warning to CrunchGear: Had you missed it on this one, [...]
January 17, 2009 By 5 Comments
Reputation Sabotage is the Future of Black Hat
I’m reminded of the gullibility of the masses when I read a post like CrunchGear.com’s post on Belkin paying for positive comments on Amazon. Now, I don’t know or care whether Belkin actually posted this offer. The point is that everyone assumes that they did. It goes unquestioned. But how hard would it be to [...]
January 5, 2009 By 4 Comments
Execute Your ORM Strategy or Lose Your Company
Half-assed strategies get you nowhere. This shouldn’t be a revelation, but it might be to a few of you. I don’t usually use crass language in my posts, but this subject warrants alarming verbage. I had an international client whose brand name you would all recognize, but will remain anonymous here. This client was not [...]
Avoiding Comments Encourages Criticism
This is the year of the corporate blog. The thought leaders are already … [Read More...]