The latest in the saga that is the DPD’s reputation nightmare involves Officer Powell’s televised apology on local television station CBS 11. Some will say that he has finally accepted responsibility for his actions and should be forgiven. Others will say it’s too little too late, and possibly even scripted. Let’s review what we know [...]
March 31, 2009 By 14 Comments
Dallas Police Officer David Powell Apologizes to Ryan Moats and Family
January 23, 2009 By 5 Comments
A Look at Belkin Mechanical Turk Response
CrunchGear.com reported on Belkin’s response to last weekend’s “shilling fiasco”. You can read Belkin’s full response to the public here, but we’re just going to take a quick look at the steps Belkin’s president, Mark Reynoso, claims the company is taking. But first, a fair warning to CrunchGear: Had you missed it on this one, [...]
January 17, 2009 By 5 Comments
Reputation Sabotage is the Future of Black Hat
I’m reminded of the gullibility of the masses when I read a post like CrunchGear.com’s post on Belkin paying for positive comments on Amazon. Now, I don’t know or care whether Belkin actually posted this offer. The point is that everyone assumes that they did. It goes unquestioned. But how hard would it be to [...]
January 5, 2009 By 4 Comments
Execute Your ORM Strategy or Lose Your Company
Half-assed strategies get you nowhere. This shouldn’t be a revelation, but it might be to a few of you. I don’t usually use crass language in my posts, but this subject warrants alarming verbage. I had an international client whose brand name you would all recognize, but will remain anonymous here. This client was not [...]
Avoiding Comments Encourages Criticism
This is the year of the corporate blog. The thought leaders are already out in the blogosphere, yamming it up with their clients and customers. 2009 marks the year of widespread blog adoption, as thousands of companies play catch up to those who were willing to take risks before someone else had paved the way.