For the first time in two years, I am taking on new clients. As you might have noticed, I haven’t blogged regularly on this site for some time. I’ve been managing clients agency-side. Now, for the first time since 2009, I am taking on new clients. I love agency work for the collaborative effect and [...]
January 2, 2012 By 10 Comments
12 Steps To Improve Your Marketing Efforts in 2012
Happy New Year! I’m kicking off 2012 in true New Year’s fashion. Lots of changes to be announced soon. To get us started, let’s look at actionable tactics you can begin using to improve your digital marketing efforts THIS MONTH. Here’s a sample 12 Month Plan for improving your small business digital marketing efforts in [...]
December 2, 2011 By Leave a Comment
Transferring Data from AdWords to adCenter Now Easier Than Ever
After falling painfully behind Google in Pay Per Click tool innovation, Microsoft has done one thing right. Recognizing that most people start with AdWords accounts and then move extra budget to the adCenter side, MSN finally built a quick and easy method for importing existing campaigns from AdWords to adCenter. Assuming you use a PC [...]
November 15, 2011 By Leave a Comment
Recent Studies Help Predict Traffic Generated From SEO
This Search Engine Watch article by Rob D. Young is important in helping business owners and marketers understand why search engine rankings are so important. As you can see by the graph, studies show that 18.2% of all people who enter a search into Google will click the top organic result. 9.66% of Bing users [...]
October 12, 2011 By 2 Comments
Three Reasons to Avoid Separating Blog from Original Website
Many companies have been around longer than blogs have been popular corporate tools. That means the website is built in HTML or utilizing some sort of CMS (content management system) that may or may not have an effective blog module. Which means you’ve got to get creative. One of the biggest mistakes I see people [...]
September 30, 2011 By Leave a Comment
There’s Hope for Me Yet
Are you doing what you were created to do? To put it another way, do you know what your interests and skills would find most fulfilling? This quote from Albert Einstein gives me hope, not only because it’s true, but because it comes from someone everyone recognizes as a genius. Albert gives each of us [...]
August 2, 2011 By Leave a Comment
The What Versus When of Prediction
The year was 1995. The Spring. My former classmates were preparing to graduate from high school while I worked as a hotel restaurant host and partied with my roommates in our new apartment. One day, I’m manning the hosting station when the phone rings. A gentleman on the line tells me that I had impressed [...]
