The What Versus When of Prediction

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The What Versus When of Prediction

The year was 1995. The Spring. My former classmates were preparing to graduate from high school while I worked as a hotel restaurant host and partied with my roommates in our new apartment.

One day, I’m manning the hosting station when the phone rings. A gentleman on the line tells me that I had impressed him when he came through our hotel the week before, and he wanted to see if I was a good fit for an amazing opportunity. The future is coming, he said, where everyone will be able to do all their shopping on their televisions, without leaving the house.

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The Funny Thing About “Experts”

I noticed this happening with the advent of social media marketing (Facebook, Twitter, YouTube, LinkedIn, Digg, etc). Everyone who had operated a social media account for their company or a client suddenly began calling themselves an “expert.”
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Three Losing Approaches to Social Media Marketing


The Bleeding Edge

Everyone clamors to join the latest and greatest apps, tools, and social networks. There’s a mixed excitement and fear that drives us to maintain the appearance of relevance, and one of the easiest ways is to be on the forefront of whatever is happening.

I heard someone say, “It’s better to have no profile on a social network than to have one that sucks.” And while I abhor the thought of not claiming your profile, I agree with this statement.

Social media has always been about… duh… being social. Here are some stellar ways to screw that up.
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Twitter No Longer the Only Public Social Search Engine

A month ago, Google offered real-time search results via Twitter. You can always get real-time search from Twitter through its own engine, Search.Twitter.com. Today, a new player emerges.



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I Wish It Weren’t True, But Twitter’s Getting Plussed

Day 7 of 30

I should have named this post, “How I Use Different Social Networks”.But I didn’t, because even though you’d come to visit that post, it’s not exactly the focus.

The Premise

If I had my way, the two social networks I’d use going forward would be Twitter and Google+. I COULD stick to them and let Facebook go.
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