purposeweb» Reputation Management http://www.purposeweb.com purpose driven web marketing Thu, 19 Jan 2012 05:24:01 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Toyota and Ford: A Tale of Two Automakers http://www.purposeweb.com/toyota-and-ford-a-tale-of-two-automakers/ http://www.purposeweb.com/toyota-and-ford-a-tale-of-two-automakers/#comments Fri, 18 Jun 2010 19:59:19 +0000 Daniel Dessinger http://www.reputationadvisor.com/?p=546 The Wall Street Journal reports today that Toyota is unsurprisingly in some seriously hot water.

But in the 2010 study, Toyota was rated below average, falling to 21st place from seventh the year before, and trailed several U.S. nameplates it has traditionally bested, including Ford, Cadillac, Chevrolet and Lincoln.

Toyota’s reputation was damaged when some of their cars were found to have dangerous defects, including gas pedals that stick and cause cars to uncontrollably accelerate. The company was slow to act, thus causing even greater damage to a previously blameless name. Eight million recalled cars later, you might have guessed that Toyota is no longer the bastion of quality.

The #1 complaint that will stick against Toyota is that executives knew about the problems and did nothing about it because to recall wouldn’t be profitable. Any time a company chooses profitability over customer safety, they WILL fail. I don’t think all Toyota cars are poorly made. In fact, I would still drive one. But I certainly don’t esteem the company as I once did. My sentiment has shifted back towards my old faithful but less publicized love, Honda.

Ford, on the other hand, has taken a major leap forward in public opinion. By refusing to accept government bailout money, Ford differentiated itself among American automakers as one willing to risk failure without spending the people’s money. Speaking from personal experience, I know that this decision caused me to look much more favorably upon Ford and caused a greater mark of distinction in my mind between Ford and GM.

I’ve bought Hondas and Toyotas and Nissans exclusively since my 2nd car. While I certainly understand the public outcry against Toyota, I think they will recover if they play their cards well.

But kudos to Ford for finding a way to stand head and shoulders above other American car companies, certainly earning them the moniker: the choice of the common man.

Lesson Learned

The best defense is a good offense. In other words, good companies have good reputations.

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]]> http://www.purposeweb.com/toyota-and-ford-a-tale-of-two-automakers/feed/ 4 Friday ORM Links 2009-11-20 http://www.purposeweb.com/friday-orm-links-2009-11-20/ http://www.purposeweb.com/friday-orm-links-2009-11-20/#comments Fri, 20 Nov 2009 13:32:00 +0000 Daniel Dessinger http://www.reputationadvisor.com/friday-orm-links-2009-11-20/
  • Friday ORM Links 2009-11-13 http://bit.ly/49RP0s #
  • What Are Your Biggest Reputation Management Questions? http://bit.ly/1VPUoF #

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    ]]>     http://www.purposeweb.com/friday-orm-links-2009-11-20/feed/ 0     What Are Your Biggest Reputation Management Questions? http://www.purposeweb.com/what-are-your-biggest-reputation-management-questions/ http://www.purposeweb.com/what-are-your-biggest-reputation-management-questions/#comments Wed, 18 Nov 2009 20:31:19 +0000 Daniel Dessinger http://www.reputationadvisor.com/?p=377 Hey guys and gals. It’s been a while since I’ve actively written on this site. Life is busy with parenting and working full-time for a local interactive agency in Plano.

    If you have any questions you haven’t found answers to regarding Online Reputation Management, shoot me your question via comment below or on my Contact Form.

    I’m evaluating all of my blogs right now (and believe me, there are plenty), deciding which to devote time to and which to not. Reputation Advisor was ahead of its time, and I chose to focus more on the work than talking about the work. Assuming I can achieve more balance between work and play, I’d like to pick this site back up again and exceed its former glory.

    It all starts with you. If you are here and you have questions, let me know. I’ll answer each one, guaranteed.

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  • Friday ORM Links 2009-11-06 http://bit.ly/3WCjAx #
  • reading this interesting NFL article: RT @dallasprosports Behind Enemy Lines: An Eagles’ Perspective http://bit.ly/1NHtdj #

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