TheAge.com posted an article by Leon Gettler about six steps to crisis management. He started by discussing Johnson & Johnson and the poisoned Tylenol fiasco. Gettler continued with a series of pr nightmares, beginning with the dreaded and infamous Exxon Valdez disaster. It is a shame that more CEOs and Directors of Public Relations won’t [...]
June 14, 2007 By 6 Comments
The Wall Street Journal Highlights Ineffective Reputation Management Practices
The Wall Street Journal posted an article online today about reputation management and the negative impact of certain unrecommended tactics. Unfortunately, the WSJ journalist, Andrew Lavallee, didn’t take the time to locate and/or cover a successful reputation management agency. Ironically, reputation management – the industry – gets the shaft. The difference between advisable practices and [...]
April 12, 2007 By Leave a Comment
Should Shock Jock Don Imus Worry About Reputation Management?
For those of you who have managed to not hear about Don Imus’s comments on the Rutgers’ women’s basketball team, here’s a very brief recap. The famous radio shock jock referred to the women’s college team as “nappy headed hoes.” He said that the Tennessee women’s players were cute, but the Rutgers’ team was tattooed [...]
March 27, 2007 By 2 Comments
Mark Cuban's Distribution of Loose Change Stirs Up Controversy
Mark Cuban may very well find himself in serious need of some reputation management very shortly. Fox News’ Bill O’Reilly discussed the soon to be distributed Loose Change, a film about the supposed 9/11 government conspiracy. Mark Cuban, billionaire owner of the Dallas Mavericks, is going to distribute it and Charlie Sheen has said he [...]
March 2, 2007 By Leave a Comment
Dell's Uncertain Future
Dell faced a troubling fourth quarter, and is now scrambling to rebound. According to the Associated Press, The company faces a raft of issues, from an ongoing federal accounting investigation to customer service complaints and shareholder lawsuits, not to mention growing competition. One of the tactics Dell will use to regain favor with the public [...]
February 26, 2007 By 2 Comments
MyBlogLog Needs Reputation Management
After what we’ve seen over the past five days, MyBlogLog.com is a perfect example of a company in need of some ORM (online reputation management). Just a few days ago, a MBL member nicknamed Shoemoney was removed from the MLB directory. Reason: He posted some information on his blog that made MLB kinda angry. What [...]
