Half-assed strategies get you nowhere. This shouldn’t be a revelation, but it might be to a few of you. I don’t usually use crass language in my posts, but this subject warrants alarming verbage.
I had an international client whose brand name you would all recognize, but will remain anonymous here. This client was not willing to spend much money on web marketing due to the particular standards, vision, and business style of their leadership. When profits were down, so went the marketing budget. In other words, they were cheap.
