This Search Engine Watch article by Rob D. Young is important in helping business owners and marketers understand why search engine rankings are so important. As you can see by the graph, studies show that 18.2% of all people who enter a search into Google will click the top organic result. 9.66% of Bing users [...]
June 20, 2009 By 1 Comment
What Is Search Engine Reputation Management?
When I talk about ORM on this site, Twitter, the MarketNet blog, or anywhere else, I’m referring to much more than what is now known as search engine reputation management. SERM, or whatever you want to call it, is but one facet of a robust ORM initiative. So what does search engine reputation management entail, [...]
November 10, 2008 By Leave a Comment
What Does SEO Stand For?
It’s a question more and more people are asking, as web marketing spreads to even the least savvy marketer. SEO stands for “Search Engine Optimization” (“optimisation” in the UK). What does that mean? SEO is the popular acronym used for web marketing strategies employed to draw more visits to a particular website. I’ll break it [...]
February 26, 2008 By Leave a Comment
When it Comes to SEO, Something is Better than Nothing
Some interactive marketing agencies affect an elitist attitude when taking on new clients. They turn away anyone without proof a six-figure budget. Some companies have trouble allocating funds to a marketing strategy they’ve never tried before. That’s why it’s important to find an agency who will review your website, listen to your budget constraints, and [...]
February 15, 2008 By Leave a Comment
5 Signs You’re Dealing with a Stone Age SEO
You can’t just take someone’s word for it that they’re operating with current SEO principles, tools, and skills. SEO forums have been around for years (just ask Rand), and hundreds of people are reading REALLY OLD posts about SEO and building a company based on the principles discussed.
January 27, 2008 By Leave a Comment
What is SEO Exactly, and Why Do I Need It?
This is the fundamental question each business owner / marketing manager should ask themselves, and the sooner the better. Let’s start from the beginning and work our way forward. What is SEO? SEO is an acronym for Search Engine Optimization. It’s an online marketing approach aimed at drawing targeted visitors to your website.
January 7, 2008 By Leave a Comment
2008: The Year of Paid SEO Memberships
Rand Fishkin and SEOMoz started something a few years back that is now influencing the rest of the SEO world. Rand took a simple blog and turned it into a major resource of SEO/SEM information. He offered readers the incentive to comment often in order to earn authoritative status. After reaching a certain point of popularity, [...]
