This Search Engine Watch article by Rob D. Young is important in helping business owners and marketers understand why search engine rankings are so important. As you can see by the graph, studies show that 18.2% of all people who enter a search into Google will click the top organic result. 9.66% of Bing users [...]
July 17, 2011 By Leave a Comment
Twitter No Longer the Only Public Social Search Engine
A month ago, Google offered real-time search results via Twitter. You can always get real-time search from Twitter through its own engine, Search.Twitter.com. Today, a new player emerges.
June 20, 2009 By 1 Comment
What Is Search Engine Reputation Management?
When I talk about ORM on this site, Twitter, the MarketNet blog, or anywhere else, I’m referring to much more than what is now known as search engine reputation management. SERM, or whatever you want to call it, is but one facet of a robust ORM initiative. So what does search engine reputation management entail, [...]
November 10, 2008 By Leave a Comment
What Does SEO Stand For?
It’s a question more and more people are asking, as web marketing spreads to even the least savvy marketer. SEO stands for “Search Engine Optimization” (“optimisation” in the UK). What does that mean? SEO is the popular acronym used for web marketing strategies employed to draw more visits to a particular website. I’ll break it [...]
February 26, 2008 By Leave a Comment
When it Comes to SEO, Something is Better than Nothing
Some interactive marketing agencies affect an elitist attitude when taking on new clients. They turn away anyone without proof a six-figure budget. Some companies have trouble allocating funds to a marketing strategy they’ve never tried before. That’s why it’s important to find an agency who will review your website, listen to your budget constraints, and [...]
February 15, 2008 By Leave a Comment
5 Signs You’re Dealing with a Stone Age SEO
You can’t just take someone’s word for it that they’re operating with current SEO principles, tools, and skills. SEO forums have been around for years (just ask Rand), and hundreds of people are reading REALLY OLD posts about SEO and building a company based on the principles discussed.
