You can’t just take someone’s word for it that they’re operating with current SEO principles, tools, and skills. SEO forums have been around for years (just ask Rand), and hundreds of people are reading REALLY OLD posts about SEO and building a company based on the principles discussed.
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What is SEO Exactly, and Why Do I Need It?
This is the fundamental question each business owner / marketing manager should ask themselves, and the sooner the better. Let’s start from the beginning and work our way forward.
What is SEO?
SEO is an acronym for Search Engine Optimization. It’s an online marketing approach aimed at drawing targeted visitors to your website.
2008: The Year of Paid SEO Memberships
Rand Fishkin and SEOMoz started something a few years back that is now influencing the rest of the SEO world. Rand took a simple blog and turned it into a major resource of SEO/SEM information. He offered readers the incentive to comment often in order to earn authoritative status.
After reaching a certain point of popularity, SEOMoz launched a paid membership side of the company. Not only can you read the daily posts on the SEOMoz blog, you gain unlimited access to SEOMoz exclusive tools and additional content for paid members only.
Ask.com Continues to Differentiate Itself from the Pack
Ask.com has been fourth place search engine since its inception. Google, Yahoo, and MSN Live all drive more traffic to websites like yours. Ask has made some interesting moves over the past year, and this latest move is no different.FOXNews.com reports that Ask.com will unveil its new privacy control today. This means that the terms you search for will be purged from Ask’s records within mere hours, compared to the industry standard of 13-18 months.
