I noticed this happening with the advent of social media marketing (Facebook, Twitter, YouTube, LinkedIn, Digg, etc). Everyone who had operated a social media account for their company or a client suddenly began calling themselves an “expert.”
July 19, 2011 By Leave a Comment
Three Losing Approaches to Social Media Marketing
The Bleeding Edge Everyone clamors to join the latest and greatest apps, tools, and social networks. There’s a mixed excitement and fear that drives us to maintain the appearance of relevance, and one of the easiest ways is to be on the forefront of whatever is happening. I heard someone say, “It’s better to have [...]
July 9, 2011 By 5 Comments
Beware the Circle: How Google+ Tempts Us to Be Socially Inept
One of the greatest, and potentially harmful, functionalities of Google Plus is Circles. I know firsthand what’s it’s like to lose a virtual friend because we only share 25% common interests or less. Twitter has always been more suited for topical friendships than Facebook, but you still find yourself limited by the firehose of other [...]
