Happy New Year! I’m kicking off 2012 in true New Year’s fashion. Lots of changes to be announced soon. To get us started, let’s look at actionable tactics you can begin using to improve your digital marketing efforts THIS MONTH. Here’s a sample 12 Month Plan for improving your small business digital marketing efforts in [...]
August 2, 2011 By Leave a Comment
The What Versus When of Prediction
The year was 1995. The Spring. My former classmates were preparing to graduate from high school while I worked as a hotel restaurant host and partied with my roommates in our new apartment. One day, I’m manning the hosting station when the phone rings. A gentleman on the line tells me that I had impressed [...]
June 8, 2011 By Leave a Comment
How to Make Killer Video Content Visible in Search
No matter what anyone says about text being dead, they’d just plain wrong. No matter how many people prefer video to text, there will ALWAYS be a percentage of the viewing population and your target audience who prefer to read. And that, my friends, means text will live forever.
March 4, 2011 By Leave a Comment
Tactics Stolen from Agencies Usually Backfire
I’ve known many clients and prospects who will hold as many discussions with agencies as possible. Their goal is to pick the brains of the experts and then implement pro strategies on their own. There’s a problem with that approach, other than the OBVIOUS ethical one:
December 7, 2010 By Leave a Comment
Green Marketing Quick Tip: Hosting Solutions
When you hear the phrase “Green Marketing”, what image pops in your mind? Some of you will think of traditional and web marketing approaches to eco-friendly industries. Others will think of strategically eco-friendly methods to marketing which can be applied to any business.
June 30, 2010 By Leave a Comment
July 1st Kicks Off a New Holiday
For those of you who have waited and hoped for a trouble-free internet connection at your local Starbucks, the wait is over. July 1st, 2010 marks a new holiday for us all. Free the Wifi Day is upon us. Join us in celebrating this momentus occasion. Bring your laptop, netbook, or iPad and work from [...]
August 11, 2009 By Leave a Comment
The Types of Clients Everyone Wants to Avoid
Watch this closely. You’ve used these words when communicating with a marketing agency before, haven’t you? Be ashamed, but make a change. Make a decision today. These real world examples make it plain. No one respects a cheapskate who is selfish enough to try to get someone else to work for them for free. That [...]
