Happy New Year! I’m kicking off 2012 in true New Year’s fashion. Lots of changes to be announced soon. To get us started, let’s look at actionable tactics you can begin using to improve your digital marketing efforts THIS MONTH. Here’s a sample 12 Month Plan for improving your small business digital marketing efforts in [...]
July 25, 2011 By Leave a Comment
The Funny Thing About “Experts”
I noticed this happening with the advent of social media marketing (Facebook, Twitter, YouTube, LinkedIn, Digg, etc). Everyone who had operated a social media account for their company or a client suddenly began calling themselves an “expert.”
October 28, 2010 By Leave a Comment
Turn Your Next Vacation Into A Blogging Contest
My wife gave birth to our second child six weeks ago. Her blog has been growing in popularity all year. We knew that when the baby came, she’d have to get some rest. Blogging is just too much to ask of a mother immediately after giving birth. The Lord gave me a strategy for turning [...]
June 28, 2010 By Leave a Comment
You’re the New Kid on the Block – Where’d All These Posts Come From?
Yes, we’re the new kid on the block. But I’ve been writing here and there since 2005. Several employers thought it was a good idea to remove attribution once we parted ways, so several of these archived posts have links at the end, pointing to the original versions on Archive.org.
November 2, 2009 By
Don’t Wait for a Book Deal
Write what’s on your heart NOW. Take advantage of this amazing technology called blogging and put your heart into the expression of what you care most about.
You don’t have to wait until there’s “Free Time” – whatever that is. Do it now. Do it today. Write a paragraph. Write a sentence. Publish it.
The purpose is [...]
July 20, 2009 By
Your Company Blog Doesn’t Have to Be Boring!
Has your blog become just a glorified press release page?Are you starting to wonder why you bought into the idea of using this new technology?
It’s a serious transition to go from broadcasting a brand to community engagement. The biggest challenge is conceptual. Let’s not dishonor “old school” marketing. It’s what brought us to this point [...]
