branding

I noticed this happening with the advent of social media marketing (Facebook, Twitter, YouTube, LinkedIn, Digg, etc). Everyone who had operated a social media account for their company or a client suddenly began calling themselves an “expert.” Read More →

As promised, this is a continuation of the post entitled, “Branding Experts Clash with SEO.” I introduced the problem in that post, and I’d like to provide an example of Branding versus SEO in the real world. Read More →

One of the most common issues we face with clients is the mental disconnect between branding and best practices for on-page optimization. Your branding expert will typically come from a traditional marketing background, where branding for print, radio, and television was standard. Read More →