Handle Public Product Complaints with Care

Last week I was approached by a friend of the company. He’s referred several clients to us and has now found himself in the middle of a reputation crisis. His company manufactures and sells garden tubs. A disgruntled ex-employee has apparently posted a complaint on a popular consumer complaint forum. That one complaint post ranks [...]

ORM Tip #2: The Company Blog

Let me start by describing the majority of businesses I meet with. First, there’s the small business. The average small business I encounter has a cheesy website they threw together five to ten years ago simply because they wanted to be “cutting edge.” Their ugly sites are usually difficult to read and navigate, and you [...]