Happy New Year! I’m kicking off 2012 in true New Year’s fashion. Lots of changes to be announced soon. To get us started, let’s look at actionable tactics you can begin using to improve your digital marketing efforts THIS MONTH. Here’s a sample 12 Month Plan for improving your small business digital marketing efforts in [...]
December 2, 2011 By Leave a Comment
Transferring Data from AdWords to adCenter Now Easier Than Ever
After falling painfully behind Google in Pay Per Click tool innovation, Microsoft has done one thing right. Recognizing that most people start with AdWords accounts and then move extra budget to the adCenter side, MSN finally built a quick and easy method for importing existing campaigns from AdWords to adCenter. Assuming you use a PC [...]
July 25, 2011 By Leave a Comment
The Funny Thing About “Experts”
I noticed this happening with the advent of social media marketing (Facebook, Twitter, YouTube, LinkedIn, Digg, etc). Everyone who had operated a social media account for their company or a client suddenly began calling themselves an “expert.”
