For the first time in two years, I am taking on new clients. As you might have noticed, I haven’t blogged regularly on this site for some time. I’ve been managing clients agency-side. Now, for the first time since 2009, I am taking on new clients. I love agency work for the collaborative effect and [...]
January 5, 2009 By 4 Comments
Execute Your ORM Strategy or Lose Your Company
Half-assed strategies get you nowhere. This shouldn’t be a revelation, but it might be to a few of you. I don’t usually use crass language in my posts, but this subject warrants alarming verbage. I had an international client whose brand name you would all recognize, but will remain anonymous here. This client was not [...]
May 15, 2008 By 1 Comment
Weber Shandwick White Papers on Reputation Survey
There are at least three white papers worth reading from Weber Shandwick on the subject of online reputation management. I have provided links directly to their PDF files so you can get some easy info on the subject. Issue One covers “Strategies to Recover Reputation”, in which they state that the average length of time [...]
May 5, 2008 By Leave a Comment
Brand and Reputation Issues for eCommerce Businesses
I’ve recently encountered an ecommerce client with a severe brand and reputation management issue. Their situation is hardly unique, so in the interest of moz-like information sharing, I’d like to cover their scenario in case it can help some of you who manage ecommerce companies/clients. For the sake of client privacy, we’ll call this client, [...]
July 19, 2007 By 11 Comments
Michael Vick's Indictment Damages the Atlanta Falcons Reputation
As Michael Vick is formally indicted, questions remain as to what measures the NFL Commissioner would take. PacMan Jones, another NFL player, was suspended after multiple incidents involving the police. But would the NFL take as hard a stance against superstar Vick? As the quarterback for the Atlanta Falcons, Michael Vick should have known and [...]
June 14, 2007 By 6 Comments
The Wall Street Journal Highlights Ineffective Reputation Management Practices
The Wall Street Journal posted an article online today about reputation management and the negative impact of certain unrecommended tactics. Unfortunately, the WSJ journalist, Andrew Lavallee, didn’t take the time to locate and/or cover a successful reputation management agency. Ironically, reputation management – the industry – gets the shaft. The difference between advisable practices and [...]
