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SEO 101

02
OCT
2007

Create an Information Architecture

We’ll skip to step three because you don’t need me to spend time ranting about defining your purpose. If you can’t figure that step out, no amount of web marketing advice will help you succeed. You either sell, service, entertain, inform, warn, promote, identify, locate, socialize, or Read More →
01
OCT
2007

SEO 101: Know Your Subject

This is so basic it SHOULD go without saying. I’m writing it down for you so you will know without a doubt that you should NEVER throw a site together until you have solidified a subject, a theme, and a goal. This isn’t SEO, honestly. It’s common sense. But it’s common sense that many Read More →
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28
SEP
2007

SEO 101: Flow Chart for Beginners

I realized after the last two posts that we have not orchestrated a first steps list in order to spare you from having to do and redo all the time. So let’s start with the basics, and establish a flow chart that shows each step in the beginning of optimizing a website. Know Your Subje Read More →