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seo

02
JAN
2013

How to Properly Use Redirects with WP Engine Hosting

If you use WP Engine hosting, the normal 301 redirect inside the .htaccess file may yield unpredictable results. I have actually lost quite a few redirects that were somehow erased without my knowledge. Per the WPEngine website, Using .htaccess or redirection plugins will not handle a Read More →
02
JAN
2012

12 Steps To Improve Your Marketing Efforts in 2012

Happy New Year! I’m kicking off 2012 in true New Year’s fashion. Lots of changes to be announced soon. To get us started, let’s look at actionable tactics you can begin using to improve your digital marketing efforts THIS MONTH. Here’s a sample 12 Month Plan fo Read More →
15
NOV
2011

Recent Studies Help Predict Traffic Generated From SEO

This Search Engine Watch article by Rob D. Young is important in helping business owners and marketers understand why search engine rankings are so important. As you can see by the graph, studies show that 18.2% of all people who enter a search into Google will click the top organic r Read More →
25
JUL
2011

The Funny Thing About “Experts”

I noticed this happening with the advent of social media marketing (Facebook, Twitter, YouTube, LinkedIn, Digg, etc). Everyone who had operated a social media account for their company or a client suddenly began calling themselves an “expert.” Read More →
10
NOV
2008

What Does SEO Stand For?

It’s a question more and more people are asking, as web marketing spreads to even the least savvy marketer. SEO stands for “Search Engine Optimization” (“optimisation” in the UK). What does that mean? SEO is the popular acronym used for web marketing stra Read More →