Happy New Year! I’m kicking off 2012 in true New Year’s fashion. Lots of changes to be announced soon. To get us started, let’s look at actionable tactics you can begin using to improve your digital marketing efforts THIS MONTH. Here’s a sample 12 Month Plan for improving your small business digital marketing efforts in [...]
November 15, 2011 By Leave a Comment
Recent Studies Help Predict Traffic Generated From SEO
This Search Engine Watch article by Rob D. Young is important in helping business owners and marketers understand why search engine rankings are so important. As you can see by the graph, studies show that 18.2% of all people who enter a search into Google will click the top organic result. 9.66% of Bing users [...]
July 25, 2011 By Leave a Comment
The Funny Thing About “Experts”
I noticed this happening with the advent of social media marketing (Facebook, Twitter, YouTube, LinkedIn, Digg, etc). Everyone who had operated a social media account for their company or a client suddenly began calling themselves an “expert.”
November 10, 2008 By Leave a Comment
What Does SEO Stand For?
It’s a question more and more people are asking, as web marketing spreads to even the least savvy marketer. SEO stands for “Search Engine Optimization” (“optimisation” in the UK). What does that mean? SEO is the popular acronym used for web marketing strategies employed to draw more visits to a particular website. I’ll break it [...]
February 15, 2008 By Leave a Comment
5 Signs You’re Dealing with a Stone Age SEO
You can’t just take someone’s word for it that they’re operating with current SEO principles, tools, and skills. SEO forums have been around for years (just ask Rand), and hundreds of people are reading REALLY OLD posts about SEO and building a company based on the principles discussed.
December 7, 2007 By Leave a Comment
Why Does My Site Only Appear Twice for Each Keyword?
I’ve only heard this question a few times from a client, and that just proves that most clients haven’t taken the time to notice it is true. At the most, your website can only rank twice for any given keyword phrase. That would seem strange to a company whose every page is well-written and targeted [...]
