No matter what anyone says about text being dead, they’d just plain wrong. No matter how many people prefer video to text, there will ALWAYS be a percentage of the viewing population and your target audience who prefer to read. And that, my friends, means text will live forever.
Video is HUGE right now. There are two things you should be focused on leveraging right now: Video and Mobile. How you position yourself and your brand within a community using video and mobile will determine your legacy and your success.
How do people find video?
The #1 way people find video is to search for topics on YouTube. And that’s fine. It works, most of the time. But what about all those people who DON’T use YouTube?
Despite how H-U-G-E video is right now, it’s still a luxury, not an expectation. People are looking for the right kind of information, first and foremost, and that means absorbing it through whatever means necessary. If it’s text, then text. If it’s podcast, then podcast. If it’s a book, then, God forbid, they’ll read the book.
That’s going to change. Soon.
Soon people will demand video content to answer their questions and deepen their understanding. Text for the majority will be laborious and undesirable, like taking the trash out to the curb early in the morning.
So we have a problem that needs to be solved: How do we help people find video?
The obvious answer is to expand and advance technology to the point of flawless voice recognition so that when people search using their own voice (it’s coming soon), the results they see are relevant videos on the subject.
When is THAT going to happen? Who knows. Honestly, I don’t. It’s coming, I know that much. But when? That depends on a lot of other factors.
Solving Today’s Problems with Today’s Technology
People want video. You want to give it to them. It’s difficult to find. Until now.
The answer? Audio Transcription.
By transcribing every second of audio, you provide search engines with tons of informative, quality text which can be visible, easy to find, and helpful to all readers.
- Simply transcribe your audio into a text file.
- Proofread for spelling and grammar.
- Paste the final product into the body of your blog post below your video.
- Watch your traffic increase to each video
This isn’t a magic bullet. You aren’t guaranteed thousands of visitors with transcription. However, you’ve just transformed video content from something hidden and mostly invisible to content that is crawlable and easy to index.
Need help transcribing audio?
Purpose Interactive can help. For a flat rate of $2 per audio minute, Purpose Interactive will provide quality transcriptions of your podcast, CD, DVD, movie file, audio cassette, or mp3.
When is it worth transcribing audio/video?
It’s worth doing ANYTIME you have content that could drive sales or leads if put into the right hands. Let me put it this way: if you have video or audio on your website that hasn’t been transcribed, you’re leaving money on the table. There are customers who aren’t watching or hearing your content because they can’t find it. And that means you’ve lost business for no good reason.
