Many companies have been around longer than blogs have been popular corporate tools.

That means the website is built in HTML or utilizing some sort of CMS (content management system) that may or may not have an effective blog module.

Which means you’ve got to get creative.

One of the biggest mistakes I see people make is to create their blog on a different domain because they can’t figure out how to merge the website and the blog together.

You ALWAYS lose traction when you do this. Yes, it can take more time and money to merge the two. Yes, you may have to commit to a site rebuild just to make it work. But if you make money online (or even hope to), it’s worth the extra resources.

By creating separate entities…

1. You Dilute the SEO Value

A static website will never get super competitive in organic rankings by itself. It takes links. No one links to static content unless it’s super informational. A blog by nature is frequently updated, which means pinging Google with new and unique keyword phrases week after week.

The funnel of entering your domain grows larger and larger with each post.

But when the blog is on a separate domain or, God forbid, a subdomain on blogspot, the links and fresh content build SEO value for your blog only. And most with static websites and separate blogs don’t make money through their blog.

2. You Dilute Your Brand

Don’t take this personally. If you can’t figure out how to add a blog to your current website, it’s safe to assume that you also won’t design the separate blog website to match or closely follow the branding of the original website.

People feel tricked when they click a link in the main navigation of a website and it leads them to a totally different looking website.

And even when they don’t feel tricked, they feel disappointed. A standard or even slightly modified blogspot theme guarantees you a very poor 1st impression.

Why spend time and money at all on creating something that will negatively affect your audience’s perception of you?

3. You Confuse Your Customers

Visitors to your static website click “Blog” in the navigation only to find themselves on another website entirely. It looks different. It feels VERY different.

And there’s no quick and easy way to get back to the other site. Of course there’s the Back button, but no one will tell you to depend on it for usability.